While not everything in the world of traditional sports can make the leap to esports, if Shaquille O'Neal has his way, old-school NBA trash talk will.
O'Neal is a notorious trash talker whose victims include NBA officials, Scottie Pippen and former teammate Kobe Bryant. He's said that such insults in the NBA are on the decline, and argued they have a place in sports.
So it's no surprise to see him turn his established smack-talk supremacy on former Lakers teammate and rival esports investor Rick Fox.
As a major investor in North American organization NRG eSports, O'Neal took a moment to gloat about his team's Week 4 win over Fox's Echo Fox squad in the Esports Championship Series, a Counter-Strike: Global Offensive league.
It may not be O'Neal's most inspired trash talk ever (it's admittedly hard to beat his anti-Kobe rap), but he makes it clear that NRG's past win - and the team's upcoming ELEAGUE participation - can only lower the future hopes of Echo Fox.
This isn't the first time O'Neal has thrown some elbows in the world of esports. He traded friendly blows with esports analyst Duncan "Thorin" Shields on "Inside the NBA" in January.
When O'Neal offered to take Thorin on in any game, Thorin countered that they could compete at weight loss. O'Neal then proposed boxing and kindly offered to avoid delays and begin the competition immediately.
"This is America, the Queen can't help you over here, buddy ... you better know where you at, tough guy," O'Neal warned.
Previously seen on theScore eSports
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