Football 2 years ago

NBA's 76ers sign jersey sponsor

  • NBA's 76ers sign jersey sponsor

    MILWAUKEE, WI - OCTOBER 31: Tony Wroten #8 of the Philadelphia 76ers dribbles up the court on a fast break during the game against the Milwaukee Bucks at BMO Harris Bradley Center on October 31, 2014 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike McGinnis/Getty Images)

The laughing stock of the NBA has become the first team in US major league sports to have a sponsor appear on their playing jersey.

The Philadelphia 76ers have teamed up with StubHub in a landmark deal which will see their jersey for the 2016-17 NBA season carry the ticketing agency's logo.

The 76ers franchise - which has former Australian Boomers head coach Brett Brown at the helm - has been one of the worst-performing across all of America's major sports in recent years, winning just 10 of 72 games in the past season.

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